Why You Need It: Customized Blog Content for Your Literacy Organization

“You should write a blog,” argued my husband several years ago when I began contemplating getting back into the workforce after our second son finally began sleeping through the night. Joining the ranks of parent bloggers didn’t appeal to me, but as I began to connect with more literacy-related organizations, I realized there is an acute need for top notch blog content to help organizations maintain a productive online presence. Fresh and focused blog posts:

  • Bring traffic to your website
  • Keep visitors on your website longer
  • Reflect your story
  • Provide you with social media content to extend your reach
  • Highlight your products or services in a meaningful way

Of course, it’s crucial to make the right choice as to who provides your blog content. Oftentimes senior staff members have too many other commitments to contribute frequent content, and less experienced writers may produce content that isn’t reliable.

Whether it’s ghostwriting as the voice of an organization or writing as a contributor or guest blogger from my own perspective, digging into an organization’s mission and values to prepare fresh blog content has been hugely satisfying for me. I frequently receive appreciative feedback, and, as one client told me, “A blog is an animal that constantly needs to be fed.”

I’d love to help you improve your blog offerings. Please enjoy a few recent samples of my blog contributions:

An Intro To Early Brain Development for Raising Readers

A Culturally Responsive Approach to Discussing Thanksgiving in the Classroom for LEE & LOW books

7 High-Interest Picture Book Biographies for Women’s History Month for the Barnes & Noble Kids Blog